9 signs that your website needs updating in 2024
Bad websites are a major turn-off. So, here are 9 things that I think should make you think about updating your website.
Poor mobile responsiveness
As of January 2024, people using mobile devices contribute to 59.01% of all website traffic. We all know how annoying it is when a webpage is shifting all over the place. It's almost as bad as trying to move an image in a Word document. Unfortunately, nowadays, a few glitches or pages that don't load, and your customers are gone.
Outdated content
Nothing makes you look more out of touch than outdated content. The worst culprit of all is the blog page. A business that has given up on engagement has probably given up on other stuff too, right? Not a great look. Maybe more obviously, things change. The advice you were giving three years ago probably isn't the right advice to be giving now. Customers love knowing that they are getting the most up-to-date information they can find. And dont forget new products and services, it seems like an obvious one, but it happens.
Not SEO optimised
Your website might be great, but how are people finding you? Are your pages using headers that someone is actually likely to type when searching for your product or service? SEO consists of simple changes built on considered research. Without changing the look and feel of your website, you can still change the amount of organic traffic you receive.
No traffic tracking
Knowing where your traffic is coming from allows you to adapt your website to suit those users. Alternatively, you might know that a great deal of your audience is using smart TVs, but you aren't getting that traffic. Why not?
Poor call to actions
Users like to be guided through your website. Clear CTAs assume your users' next question and serve up the path to the answer on a plate.
Low-quality images
If I am on a website and it has low-quality images, that website has about a 0.5% chance of converting me. Low-quality images scream spammy & unprofessional. There are thousands of free stock images out there in stunning resolution. Use them!
No video
Got children? Or at least know some? Imagine they want to learn to bake a cake. Given two options, a long written article about cake making, ingredients, and method, or a 5-minute video explaining all of the above. Which do you think they will go for? The video, of course. Our attention spans have changed, so it's time to start serving up your information in new ways.
3+ years since last re-design
It's not that your site doesn't look good, maybe it still does. But what have you learned in the last 3 years that you could be using to enhance your customers' journey? Updating your website is about continuing to improve and enhance your product or offering.
You don't get any enquiries
Sad :’( But so often true… We get clients pulling their hair out at the fact their website isn't attracting new leads. There could be a number of reasons why, but all we can say for certain is that by addressing the points laid out here, you will start seeing some enquiries.
